How To Sell On Depop: A Comprehensive Depop Guide 2025

Depop has become one of the most popular online marketplaces for buying and selling fashion, vintage, and handmade items. Whether you’re looking to declutter your wardrobe, start a side hustle, or build a full-fledged business, learning how to sell on Depop effectively is crucial for success.

With millions of active users, Depop is a highly competitive platform. To stand out as a Depop seller, you need to master the art of creating the perfect Depop listing, setting competitive prices, offering great customer service, and leveraging marketing strategies to boost your Depop sales. This guide will provide you with top tips to ensure your Depop shop thrives in 2025.

Key Takeaways

• Learn the fundamentals of how to sell on Depop successfully.
• Discover tips for selling on Depop to maximize your sales.
• Understand how Depop work and the best ways to list and promote your items.
• Master pricing, shipping, and customer interaction strategies.
• Gain insights from successful Depop sellers on how to run a successful Depop shop.

What is Depop?

Depop is a social marketplace that allows people to buy and sell fashion, accessories, and other items in a way that blends e-commerce with social media. Founded in 2011, Depop has grown into a global community of creatives, fashion enthusiasts, and entrepreneurs looking to make money by reselling or creating unique items.

Unlike traditional e-commerce platforms, Depop is highly visual and user-friendly, making it easy for sellers to showcase their products through engaging images and descriptions. Buyers can follow their favorite shops, like and comment on listings, and message sellers directly. Depop is a fashion-focused platform, but it also allows the sale of vintage, handmade, and streetwear items.

Depop’s interface is similar to Instagram, making it a perfect platform for young, trend-conscious users. Since Depop is primarily focused on fashion, it’s a great place to sell and discover unique pieces that may not be available in mainstream stores.

How To Sell On Depop-Getting Started on Depop

Setting Up Your Depop Account

Before you can start selling, you need to create a Depop account. The Depop app is available for both iOS and Android, making it easy to list and manage your sales on the go. Follow these steps to set up your account:

1. Download the Depop App – Available on the App Store and Google Play.
2. Sign Up – Use your email or connect your social media accounts.
3. Choose a Username and Profile Picture – Pick a name that reflects your brand and upload a clear image.
4. Write a Bio – Let potential buyers know what kind of items you’re selling.
5. Link Your PayPal Account – You’ll need a PayPal account to receive payments.

Once your profile is complete, you’re ready to list items and start selling on Depop.

Understanding How Depop Works

Depop is a unique marketplace that blends e-commerce with social media, allowing users to buy and sell easily. Here’s how Depop work:

• You list items for sale by uploading photos, writing descriptions, and setting prices.
• Buyers browse your listings and can purchase instantly or send offers.
• Payments are processed through PayPal, ensuring security for both parties.
• You ship with Depop, selecting the best shipping options for your buyers.
• Buyers leave feedback, which builds your reputation as a trusted seller.

Choosing What to Sell on Depop

To build a successful Depop shop, you need to choose the right products. Here are some top tips on selecting what to sell:

• Clothing & Accessories – Clothes on Depop are the most popular category, including vintage, streetwear, and designer brands.
• Handmade Items – Depop allows you to sell handmade goods like jewelry and custom clothing.
• Rare & Unique Pieces – Items that stand out, such as limited editions, tend to sell faster.
• Sustainable Fashion – Ethical and second-hand fashion is highly sought after.

However, be aware that there are some things you can’t sell on Depop, such as counterfeit goods and prohibited items. Always check Depop’s policies before listing.

 Creating High-Converting Listings on Depop

The Importance of a Strong Depop Listing

A well-crafted Depop listing is essential for attracting potential buyers and increasing your Depop sales. Your listing should not only showcase your item but also provide all the necessary details a buyer needs to make a purchase decision. The more appealing and informative your listing, the more likely you are to sell your item quickly.

When creating a Depop listing, you should focus on three key elements:

1. High-quality photos that make your items look attractive.
2. A compelling and detailed description.
3. A competitive pricing strategy that aligns with the marketplace.

Mastering these elements will help your items sell faster and improve your reputation as a Depop seller.

Taking High-Quality Photos for Your Listings

Photos of your items are the first thing potential buyers will see, so they need to be eye-catching and professional. Here are some top tips to ensure your images stand out:

• Use Natural Light – Taking pictures in natural light helps capture the true colors and details of your item on Depop.
• Shoot from Multiple Angles – Show the front, back, close-up details, and any flaws to maintain transparency.
• Keep the Background Clean – A clutter-free background ensures that your item remains the focus of the image.
• Use a Mannequin or Model – Showing how the item fits on a person helps buyers visualize their purchase better.
• Highlight Special Features – If your item has unique designs, textures, or logos, be sure to capture them clearly.

By following these steps, you will make your items look more professional and appealing, increasing the chances of a quick sale.

Writing a Compelling Item Description

A good description provides all the necessary information while making the item sound desirable. When writing descriptions for your Depop listing, consider these factors:

• Be Descriptive Yet Concise – Mention the brand, size, color, material, and condition.
• Include Measurements – Many buyers appreciate knowing exact measurements to ensure a good fit.
• Mention Any Flaws – Transparency is key to building trust and getting good reviews.
• Use Keywords Naturally – Including terms like “vintage,” “Y2K,” or “rare find” can help your listing appear in more searches.

Example of a great item description:

“Vintage Levi’s 501 Jeans | Size 28 | Classic light-wash denim with a high-waisted fit. Great condition with minor distressing on the hems for a true vintage look. Perfect for casual wear or styling up.”

This type of description ensures your Depop listing is both informative and engaging.

Setting the Right Price for Your Items

Pricing your items competitively can significantly impact your Depop sales. Here’s how to determine the best price:

• Research Similar Items – Look at what other Depop sellers are charging for similar pieces.
• Consider the Brand and Condition – Well-known brands and items in excellent condition can be priced higher.
• Factor in Depop Fees and Shipping Costs – Depop takes a 10% fee on sales, and shipping costs should be factored in if you choose to offer free shipping.
• Use Psychological Pricing – Prices ending in .99 tend to look more appealing (e.g., $499 instead of Ksh. $500).

By pricing strategically, you can attract more buyers while maximizing your profits.

Boosting Visibility with Hashtags and Keywords

Using the right hashtags and keywords will help your Depop listing appear in search results and attract the right audience. Here’s how to optimize your listing:

• Use Relevant Hashtags – Examples include #Vintage, #Streetwear, #DepopShop, and #Y2K.
• Include Brand Names – If selling branded items, always mention the brand in the title and description.
• Describe the Style and Fit – Keywords like “oversized,” “cropped,” or “slim fit” help potential buyers find your items more easily.

For example, if you’re selling a Nike hoodie, a strong title and hashtag combo could be:

Title: “Nike Oversized Hoodie | Gray | Size M” Hashtags: #Nike #Oversized #Streetwear #DepopShop #UnisexFashion

Enabling Offers and Discounts

To attract more buyers, consider enabling offers and running occasional discounts:

• Allow Offers – Buyers may want to negotiate; enabling offers can help you close sales faster.
• Bundle Discounts – Offer discounts for buyers purchasing multiple items.
• Flash Sales – Promote limited-time discounts to boost engagement and Depop sales.

These tactics encourage more sales and repeat customers.

Managing Sales, Shipping, and Customer Service

Handling Orders and Payments

Once a buyer purchases an item on Depop, you need to process the order efficiently. Here’s what to do:

1. Confirm the Order – Check your Depop and PayPal notifications to verify the payment.
2. Ensure You Have the Item Ready – Double-check the condition of the item before packing it.
3. Print the Shipping Label – If you ship with Depop, you can print a prepaid label directly from the app.
4. Pack Securely – Use appropriate packaging to protect the item during transit.
5. Ship Promptly – Send out the item within 1-3 days to keep your buyer satisfied.

If you need to refund a buyer, you can do so via PayPal. Always communicate clearly and promptly to avoid disputes.

Choosing the Best Shipping Options

Depop offers multiple shipping options to cater to different sellers and buyers:

• Depop Shipping – Available in select regions, it provides prepaid labels and buyer protection.
• Self-Shipping – Allows you to choose your preferred courier but requires manual tracking updates.
• Offer Free Shipping – Many buyers are attracted to listings that offer free shipping; adjust your pricing accordingly.

When setting shipping costs, consider:

• Package weight and dimensions
• Destination (local vs. international shipping)
• Courier fees and estimated delivery times

Two shipping options (tracked and untracked) may be available, but tracked shipping is recommended to prevent disputes.

Providing Excellent Customer Service

Good customer service helps build a solid reputation as a Depop seller and increases your chances of repeat purchases. Here are some top tips:

• Respond Quickly – Answer questions from potential buyers as soon as possible.
• Be Honest About Item Condition – Avoid disputes by clearly describing any flaws.
• Keep Buyers Updated – Notify them when the item has been shipped and provide tracking details.
• Handle Complaints Professionally – If an issue arises, work with the buyer to resolve it quickly.

Satisfied buyers are more likely to leave positive feedback, which helps your Depop shop gain credibility.

Dealing with Returns and Refunds

Depop generally operates on a no returns policy unless an item is significantly different from the description. However, handling refund requests professionally is crucial:

• Accept Returns for Misrepresented Items – If you made a mistake, accept the return and process a refund via PayPal.
• Offer Partial Refunds – If the issue is minor, offering a small refund may resolve the issue without requiring a full return.
• Encourage Reselling Instead of Returning – Suggest that the buyer relist the item if they no longer want it.

Having clear policies in your Depop shop bio helps prevent misunderstandings.

Marketing and Growing Your Depop Business

Utilizing Social Media for Promotion

To increase Depop sales, you need to actively promote your Depop shop beyond the platform itself. Social media is a powerful tool to drive traffic and attract potential buyers. Here’s how to leverage it effectively:

• Instagram and TikTok Marketing – Since Depop is a fashion-oriented platform, visually engaging content on Instagram and TikTok can help promote your listings.
• Use Hashtags and Trends – Tagging your posts with relevant keywords helps your items reach more people.
• Engage With Your Audience – Respond to comments, use Instagram Stories, and interact with followers to build brand loyalty.
• Cross-Promotion – Share your Depop store link on your other social media platforms to maximize exposure.

Running Sales and Promotions

Discounts and offers can significantly boost your Depop sales. Here are some strategies to try:

• Bundle Discounts – Encourage buyers to purchase multiple items by offering a percentage off for bulk orders.
• Limited-Time Discounts – Lowering prices for a short period creates urgency and encourages quick sales.
• Seasonal Promotions – Adjust prices and promotions based on demand trends, such as back-to-school or holiday shopping periods.
• Offer Free Shipping – This can make your listings more attractive compared to competitors.

Engaging With the Depop Community

Depop functions like a social marketplace, meaning engagement is key to success. Here are some top tips to grow your presence:

• Follow and Like Listings – Engaging with other Depop sellers and buyers helps increase visibility.
• Collaborate With Other Sellers – Partnering with other successful Depop sellers can help both parties reach a wider audience.
• Stay Active and Consistent – Regularly adding new items and updating listings keeps your shop fresh and encourages repeat customers.

Scaling Your Business

If you’re looking to expand beyond casual selling and turn your Depop shop into a full-time business, consider these growth strategies:

• List New Stock Regularly – Frequent updates keep your store relevant and appealing.
• Invest in Better Photography – High-quality images help your items stand out in a crowded marketplace.
• Expand to Other Platforms – Selling on multiple online marketplaces diversifies your revenue streams.
• Improve Branding – A cohesive brand identity, including packaging and logo design, makes your shop more recognizable.

By implementing these strategies, you can turn your Depop shop into a thriving online business with consistent sales and an expanding customer base.

Marketing and Growing Your Depop Business

Utilizing Social Media for Promotion

To increase Depop sales, you need to actively promote your Depop shop beyond the platform itself. Social media is a powerful tool to drive traffic and attract potential buyers. Here’s how to leverage it effectively:

• Instagram and TikTok Marketing – Since Depop is a fashion-oriented platform, visually engaging content on Instagram and TikTok can help promote your listings.
• Use Hashtags and Trends – Tagging your posts with relevant keywords helps your items reach more people.
• Engage With Your Audience – Respond to comments, use Instagram Stories, and interact with followers to build brand loyalty.
• Cross-Promotion – Share your Depop store link on your other social media platforms to maximize exposure.

Running Sales and Promotions

Discounts and offers can significantly boost your Depop sales. Here are some strategies to try:

• Bundle Discounts – Encourage buyers to purchase multiple items by offering a percentage off for bulk orders.
• Limited-Time Discounts – Lowering prices for a short period creates urgency and encourages quick sales.
• Seasonal Promotions – Adjust prices and promotions based on demand trends, such as back-to-school or holiday shopping periods.
• Offer Free Shipping – This can make your listings more attractive compared to competitors.

Engaging With the Depop Community

Depop functions like a social marketplace, meaning engagement is key to success. Here are some top tips to grow your presence:

• Follow and Like Listings – Engaging with other Depop sellers and buyers helps increase visibility.
• Collaborate With Other Sellers – Partnering with other successful Depop sellers can help both parties reach a wider audience.
• Stay Active and Consistent – Regularly adding new items and updating listings keeps your shop fresh and encourages repeat customers.

Scaling Your Business

If you’re looking to expand beyond casual selling and turn your Depop shop into a full-time business, consider these growth strategies:

• List New Stock Regularly – Frequent updates keep your store relevant and appealing.
• Invest in Better Photography – High-quality images help your items stand out in a crowded marketplace.
• Expand to Other Platforms – Selling on multiple online marketplaces diversifies your revenue streams.
• Improve Branding – A cohesive brand identity, including packaging and logo design, makes your shop more recognizable.

By implementing these strategies, you can turn your Depop shop into a thriving online business with consistent sales and an expanding customer base.

How Old Do You Have to Be to Sell on Depop?

To sell on Depop, you must be at least 13 years old. However, if you are under 18, you are required to have parental or guardian permission to use the platform. Additionally, since Depop payments are processed through PayPal, you need to meet PayPal’s age requirement, which is 18 years old in most regions. If you are under 18, a parent or guardian will need to set up and manage the PayPal account on your behalf.

What to Sell on Depop

Depop is a diverse marketplace where you can sell a wide range of items. However, some categories tend to perform better than others. Here are the most popular things to sell on Depop:

1. Vintage and Branded Clothing

One of the biggest draws of Depop is a fashion-focused audience. Vintage, streetwear, and limited-edition branded pieces tend to attract a lot of buyers.

2. Handmade and Custom Items

If you create handmade items, such as jewelry, custom-painted shoes, or upcycled clothing, Depop allows you to showcase and sell your work.

3. Accessories and Footwear

Bags, sunglasses, hats, and sneakers are also popular on Depop. Limited-edition and unique designs tend to sell quickly.

4. Y2K and Retro Aesthetic Pieces

Trendy aesthetics like Y2K, retro, and 90s fashion are highly sought-after, making them great options for sellers.

5. Secondhand and Sustainable Fashion

Many Depop buyers look for sustainable options. Selling secondhand clothing in good condition is a great way to attract eco-conscious shoppers.

Top Tips on Selling on Depop

If you want to achieve Depop success, follow these top tips to increase sales and grow your Depop shop:

1. Take High-Quality Photos

Good images are crucial when listing an item on Depop. Use natural light and capture multiple angles to make your items look as appealing as possible.

2. Write Clear and Detailed Descriptions

A well-written description can help buyers understand what they’re purchasing. Mention key details like size, condition, brand, and any flaws.

3. Price Competitively

Check similar items on Depop to determine a fair price. Offering discounts on bundles or occasional sales can help your items sell faster.

4. Be Responsive and Engaging

Quick responses to buyers and polite communication build trust and encourage more sales.

5. Promote Your Shop on Social Media

Use Instagram, TikTok, and Pinterest to showcase your products and drive more traffic to your Depop shop.

6. Offer Free Shipping When Possible

Many buyers prefer sellers who offer free shipping. You can factor shipping costs into your item price to attract more customers.

7. Ship Orders Quickly

A fast shipping process improves customer satisfaction and can lead to positive reviews, increasing your credibility.

8. Stay Active on Depop

Regularly listing new stock and engaging with the community can boost your visibility and attract more buyers.

Conclusion- How To Sell On Depop

Successfully selling on Depop requires more than just listing products—you need a strategic approach to marketing, pricing, customer service, and branding. By following these guidelines and staying active on the platform, you can build a thriving Depop shop and increase your Depop sales over time.

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FAQ- How To Sell On Depop

1. Do I Need a PayPal Account to Sell on Depop?

Yes, you need a PayPal account to receive payments on Depop. Ensure it is linked correctly to avoid transaction issues.

2. How Do I Set Shipping Costs?

You can either charge for shipping or offer free shipping by including the cost in your item price. Depop provides shipping labels for certain regions.

3. Can I Sell Handmade Items on Depop?

Yes, Depop allows users to sell handmade goods, including clothing, accessories, and artwork.

4. What Kind of Items are Best to Sell on Depop?

Popular categories include clothes on Depop, vintage fashion, streetwear, and unique or limited-edition pieces.

5. How Can I Increase My Sales on Depop?

Use high-quality photos, write detailed descriptions, engage with buyers, and promote your shop on social media to boost visibility.

6. Can I Sell on Depop Without the App?

Depop is primarily an app-based platform, but you can also manage your Depop shop through the desktop website.

7. How Do I Get More Reviews on Depop?

Encourage buyers to leave feedback by providing excellent customer service and fast shipping.

8. What Happens If a Buyer Doesn’t Pay?

If a buyer does not complete the payment, the item remains available for sale. You can relist it or wait for another buyer to purchase it.